Winter Must Haves
Tue Mar 23 2021
Coffee & cornetto
A winter buying guide for your fashion store
If you run or manage a clothing store or boutique, you know just how crucial it is to understand – and anticipate – the best seasonal trends in order to attract more customers and sell more products.
With Christmas just around the corner, it’s time to review your winter collection inventory and ensure that it features all the must-have items for the colder season.
Are you ready to get inspired? Read our article for a full checklist that will help your customers to put together the best winter outfits, and your store to thrive.
First on our list is a real winter staple: the wool coat.
Wool coats are not only an essential garment that keeps you warm when the temperature plummets, but they are also incredibly versatile and suitable to everyone.
This year’s wool coat trends include plaid and chequered coats, neutral and camel shades, and military-style coats.
Halfway between a standard scarf and a couch blanket, the blanket scarf is another essential winter item.
Combining comfort, warmth, and style, blanket scarves come in all shapes, sizes, and colors – the most fashionable ones, at the moment, include pastel shades, double-faced wool scarves, and cable-knit scarves.
Make sure you add one of these to your store window when dressing a mannequin, and you will instantly catch the eye of fashion-savvy shoppers.
A winter wardrobe is not complete if it doesn’t feature some cozy knitwear. For the same reason, your clothing store should definitely feature these items – and put them on display very clearly around the shop.
Within this category, it’s important to include cardigans, turtleneck sweaters, hoodies, and basic, everyday knitted tops.
Make sure that your store features a good mix of sizes, styles, colors, and fabrics, and you will be able to satisfy a much larger percentage of customers.
If your store is also selling shoes, then the ultimate winter shoe has to be the ankle boot.
Available in different materials – including real and faux leather – ankle boots are comfortable, versatile, and gorgeous.
Make sure your store includes a good selection of ankle boots that can accompany your customers from their hurried morning commute all the way to those post-work drinks – and beyond.
A wool coat is great for those dry, sunny, crisp winter walks.
But what happens when a downpour surprises you? Don’t let your customers get wet, and remember to incorporate a selection of waterproof jackets to your winter collection.
With or without hoodie, padded or not, and available in all the colors of the rainbow, waterproof jackets are another important item to tick off your winter checklist.
Help your customers stay nice and toasty from head to toe by including a range of winter hats in your winter inventory.
There are so many different types of winter hats out there that deciding exactly which ones to incorporate into your collection might feel a bit daunting.
To stay on trend with the latest and most popular products, you should sell beanies, cashmere hats, and woolly hats.
Also, make sure to offer a selection of different colors, patterns, and cute additions, such as pon-pons, sequins, and ribbons.
Last but not least, another winter essential that your store will need to offer is gloves.
These could be wool, leather, cashmere, or another fabric – what really matters is that you find a corner in your store where you can display a sizeable selection of styles, colors, and prices.
Wearing gloves in winter is great as it not only protects your hands from the harsh, cold temperatures, but it also gives any outdoor winter outfit that extra touch of personality and individuality.
The Winter Wonderland of Fashion
If you want to transform your clothing store into a real Winter Wonderland of fashion, make sure you include all the winter must-haves on our list.
Wool is, of course, one of the main protagonists when it comes to fabrics, but you could also decide to offer items in cashmere, cotton, or acrylic mix.
It’s also important not to neglect winter accessories, such as scarves, hats, and gloves. Not only do these provide an extra layer of warmth and coziness, but they are the perfect way to complement any winter outfit.
Get ready to see your winter sales soar, with our expert advice!
If you enjoyed this article, you can also check out our trendy winter items on the site, you will love them!