Mipel 122 is coming to Milan on September 18-20. As the most important leather goods and fashion accessories trade show, Mipel is attended by thousands of people annually, both from the retailer and brand sides. After the last edition's successful collaboration, Mirta is joining forces with Mipel again: we are bringing more than 30 of our contemporary brands to the fair, and we’re ready to meet retailers from all over the world. If you’re wondering why you should come, here’s a recap of some good reasons to attend a trade show.

If You’re a Retailer

Whether you’re a big retailer or a small independent boutique, it’s vital for you to attend your industry trade shows. The value it can add to your business is unmistakable and here are some benefits it can bring you:

• Discover new trends

As a container for anything related to your industry, a trade show is the best place to conduct trend research and become aware of the tendencies that will drive your customers’ shopping behavior. You’ll get to know what’s hot right now, using knowledge and data to shape your wholesale buying plan. 

• Explore new brands

By browsing through the stands, you can discover new international and local brands that would be hard to know otherwise. At Mipel 122, we’ll exhibit many of our local contemporary brands in one place, giving you the opportunity to get to know their stories and collections and helping you choose the right ones for your store.

• See products in person

All our retailers consider seeing products in real life as an essential part of their business, and trade shows are a great opportunity to hold products in your own hands and get to know their quality and style. From clothing to accessories, at Mipel 122 you will have the opportunity to closely see what's available on Mirta and make thoughtful decisions about what to buy for your store.

• Get info about products and services

Beyond seeing the products, you can also ask anything you want to know about them to the right people. If you have a doubt or a curiosity, you can have it answered immediately. At Mipel 122, our Brand Specialists will be there to fill you in on our brands and products’ stories, quality, and production. Communication will be easy and immediate, and you can also have the chance to discover all the benefits of buying wholesale on Mirta.

• Learn about the competition

Your industry trade show is the perfect environment to learn about your competitors and see what other retailers are up to. Ask yourself how you compare to them, and keep these insights for future work on your strengths and weaknesses.

• Network with other retailers

Having other retailers around is interesting not only for competitors' research but also for networking. By meeting other retailers you can learn interesting facts and best practices, as well as join forces on common goals.

• Stay in the know

If we could only highlight one benefit, this would probably be it. Attending a trade show means staying in the know about what’s happening in your industry, an essential part of running a successful business.

If You’re a Brand

We know attending a tradeshow is an investment, but the benefits that it can bring to your brand are truly worth the effort. By collaborating with Mipel 122, we help dozens of small brands to be present at the biggest leather goods and fashion accessories fair, supporting them to get exposure and showcasing their products at our special Mirta space.

• Raise brand awareness

Attending a trade show allows you to raise brand awareness through relevant people and retailers in your industry. It’s the best way to get your name out there and let boutiques discover your products. We at Mirta can help your brand leverage our business exposure, making you reach international retailers you didn’t know about.

• Reach highly targeted buyers

Retailers that attend a trade show are there for a reason: to discover new brands like yours. Whether it’s Mipel 122 or another tradeshow, these are golden occasions to reach highly targeted buyers. Thanks to our business support, you can increase the possibility to sell to international buyers with minimum effort, with Mirta taking care of the entire logistic process.

• Conduct competitors analysis

Your industry trade shows are the perfect settings to get to know your competition and see what other brands are working on. You can be inspired for some future product development, learn about new production techniques, and have a feeling about what you will have to work on in the future.

• Stay in the know

If we could only highlight one benefit, this would probably be it. Attending a trade show means staying in the know about what’s happening in your industry, an essential part of running a successful business.

And if you can’t come to Milan: join the virtual tradeshow!

Luckily for you, Mirta x Mipel is also online. Thanks to our collaboration, the most important international leather goods and fashion accessories show can go digital for its 122nd edition, with a dedicated showcase to connect brands and buyers from all over the world.

Meet 100+ brands that you already know and discover new ones, explore the latest leather goods collections, and place your orders directly online.

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