More than 1 billion people use Instagram each month. The average user spends around 30 minutes on the platform each day, and most use the site to research products and services.

If you aren’t active on Instagram, you’re missing out on countless opportunities to get your brand in front of new eyes.

As a boutique owner, one of the best ways to market your brand is by using Instagram. It’s an extremely powerful platform that gives you the ability to reach a new target audience. Having a loyal audience and engaging with them is a surefire way to boost your lead and sales numbers.

Keep reading to learn about some of the best marketing strategies for clothing boutiques. 

How to use Instagram for your store's marketing

Instagram is one of the best platforms to use to market your boutique. Here’s how you can put the platform to good use.

Build a powerful business profile

When it comes to the online world, having a powerful profile is a must. On Instagram, it’s vital that your profile is highly optimized and tailored to what consumers want to see. This means that you need to be forward-thinking when it comes to choosing a cover image or writing your brand description.

To make the most of your profile, be sure to link to your boutique’s website or your ecommerce store. You can also ask your followers to tag their posts with your brand name. User-generated content is key in boosting your online presence.

Tell your brand’s story

Everything you post on your Instagram account needs to align with your brand story. Your posts also need to portray your brand. Your stories, photos, videos, and other content must depict what your brand is all about. Your Instagram profile needs to be cohesive and engaging.

To make sure that your brand can be found by your target audience, your posts need to be unique. They must also include a fun title, description, and hashtags that are relevant to your brand.

You also want to brand your photos. Make sure that your images have a consistent look and feel by using the same filter.

Embrace video content

Posting images on Instagram is beneficial, but if you’re looking to get the most views and engagement, video content is king. The fact is that people prefer videos over other types of content. Video content is fun to watch, engaging, and most importantly, memorable. One study found that 66% of people said that they'd rather watch a video to learn about a product than read about it.

As a boutique owner, you can use video content to:

• Show behind the scenes

• Post sneak peek videos

• Show your clothing on models

• Host product giveaways

• Communicate with your audience (ie. thank you videos)

Video content not only makes your brand relatable and authentic, it enables you to create a strong connection with consumers. When your brand feels less like a company and more like a person, you’ll find that you attract authentic attention and engagement.

When posting video content, consider using the Instagram stories feature, which provides all sorts of statistics, to include impressions, replies, reach, and exit. This allows you to see how well your content is doing and where you need to make adjustments.

With an Instagram business profile, you can incorporate ads into your stories. Using ads enables you to better target and reach your audience.

Make your Instagram feed shoppable

There are all sorts of apps and third-party tools that you can use to transform your Instagram feed into a shoppable experience for consumers. Shoppable posts allow customers to click on a photo and then view or purchase an item from your ecommerce store.

With a shoppable Instagram feed, you can capture sales from consumers who can't make it into your physical boutique but are still interested in buying your products.

You can also use shoppable posts to allow consumers to buy online or pick up in store or curbside.

Social media for clothing boutique

If you want to know how to increase sales for your boutique, Instagram is one of the best platforms to use. Not only does it boast of a massive audience, it enables brands to create unique content that will resonate with people.

As a boutique owner, Instagram is one of the best marketing tools that you could ever use. Creating catchy content and engaging with potential leads is sure to have a positive impact on your bottom line.

With these tips and tricks, you can successfully use Instagram to market your boutique.

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