How To Increase Sales For Your Clothing Store
Tue Mar 23 2021
Coffee & cornetto
As a boutique owner, your success relies on your ability to make sales
Whether you’re located on a busy street in a booming city or in a quiet town, sales are what keeps your business afloat.
How to increase sales: some professional tips
If you’re experiencing a sales slump or if you simply want to keep momentum going, you’ve come to the right place. Here are some of the top sales tips that you need to know to keep your clothing store profitable.
Set smart sales targets
One of the keys to increasing your sales numbers is to set smart sales targets. To start, you want to make sure that you’re setting the right sales goals. The goals you set need to be achievable but challenging.
Take a look at the percentage of your goals that you’re achieving. If you’re achieving more than 80% of your goals, chances are that you’re setting them too low. After setting and adjusting your goals, the next step is to communicate them to your team.
Find a system that offers reporting capabilities so that you can visualize your sales targets.
Embrace social media
Social media and fashion go hand-in-hand. The aesthetic appeal of clothing and accessories and the visual nature of social networks blend well together. As a clothing store owner, you can use social media to improve brand awareness while also generating website traffic.
Using social media is one of the best marketing strategies for clothing boutique owners. All of the top social media platforms like Instagram, Facebook, YouTube, and Pinterest are ideal for fashion brands because they have a captive audience and high visual appeal.
There are many ways clothing store owners can use social media to include:
Partnering with an influencer
Implement mobile shopping
More than 230 million U.S. consumers own a smartphone. In 2022, e-commerce sales in the U.S. alone are projected to surpass $432 billion. If your clothing store doesn’t offer mobile shopping, you’re missing out on countless customers!
While many assume that mobile ordering and shopping is just for restaurants, clothing stores can greatly benefit from allowing consumers the ability to shop using their smartphone.
Another option is to offer delivery services. Let consumers shop online and then deliver their order to them the same day.
Sales strategy: improve your sales skills
Consumers, now more than ever, turn to Google to find information about brands and local stores. Make sure that when consumers conduct a search relevant to your business that your brand appears in the results.
For example, if you sell women’s business attire, you want nearby customers to come across your business when they search for “women’s business clothes near me.”
There are many ways to give your online presence a boost, including setting up business listings on Google, Facebook, Yelp, and other top platforms. When creating your business profile, make sure that you provide:
Your business name, address, and phone number
Accurate business hours
Visual content (store photos, customers photos, etc.)
The more you put into your business’ online profile, the more traffic you’ll get.
Active listening of customer's needs
Another important part of your sales strategy is to listen to your customers. As a business owner, it’s crucial that you give your customers a platform to express themselves. Invite customers to provide reviews of your business (and reward them for doing so!).
After receiving testimonials, spend time reviewing them. While it’s all too easy to soak in all of the positive words and compliments, what’s most important are the negative things that people point out.
If a customer had a bad experience or if they make a suggestion, take it in stride. Use criticism as a way to make your business better. Consider suggestions from customers and implement them if they make sense.
Reward your staff with benefits
The fact is that your employees are the ones doing the selling. When your staff is happy, they’re more likely to provide quality customer service. As a clothing store owner, you want a workforce of employees who are passionate about their job and know your store like the back of their hands.
A knowledgeable, passionate workforce will show up to work and share their passion with total confidence. Make sure you empower your sales reps to interact with customers. Encourage them to ask questions.
Lead with a customer first attitude and your employees will follow.
There are countless ways to increase sales for your clothing store. From knowing how to use Instagram for marketing to implementing mobile shopping and delivery, boosting sales is easier than ever. With the right sales strategy and skills, you can get and keep your clothing store on the path to short- and long-term success.
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