When your store is interesting, inviting, and eye-catching, you’re more likely to capture the attention of people passing by.

Display mannequins are a big part of visual merchandising for your store. Using mannequins properly is an effective way to entice customers on foot to enter your store and to hopefully make a purchase.

Keep reading to learn the ins and outs of using display mannequins and the best ways to style them.

What is visual merchandising?

Visual merchandising is all about embracing displays, floor plans, lighting, color, technology, and other elements to attract customer attention. When used properly, visual merchandising makes your store feel welcome and inviting from the street. 

Therefore, they’re eager to see what your boutique has in store for them!

By using visual merchandising, you can let consumers see firsthand how your products will look in their hands or home. Some of the best tools to use for visual merchandising include:

• Display mannequins

• Completed displays

• Interactive display

• Shelving

• Posters

How to create the perfect window display

No matter the size of your store, creating a large window display is one of the best tools at your disposal. A grand window display that’s eye-catching and visually appealing is sure to draw in crowds and increase sales.

Your window display is the first peek inside your store. It’s a great way to show off your inventory and to put your brand’s unique style on display. Letting consumers see what your store offers before walking in the door is crucial.

Look at your window display as a creative outlet. It’s the perfect way to reflect your brand’s style and personality.

When creating the perfect window display, you’ll need to select a theme and find the right items and materials that fit. You can also base your display on the season or an upcoming holiday.

What’s most important is that your display is bold and interesting. Make sure that your display is direct in the line of sight with foot traffic.

Lastly, before unveiling your display, make sure to view it from all angles.

Visual merchandising tips & tricks

Visual merchandising isn’t something that comes naturally to all store owners. Since this is something that you want to get right, here are some of the top tips and tricks that you’ll need to be aware of:

• Keep things simple to prevent your display from becoming 

• Use lighting to highlight your best-selling products

• Make sure it’s balanced by pairing darker pieces and pair heavier pieces with more delicate items

• Be bold but don’t go too unusual

With these tips and tricks, you can make the most of your store’s window display. In turn, you’ll see an uptick of traffic into your store, which in turn increases the chance of making sales.

Remember, individualism and personality will draw in new customers along with repeat customers. This in turn creates a sense of customer loyalty. What is customer loyalty? It’s what keeps customers coming back to your brand versus buying from a competitor.

Mannequin display to enhance your store

One of the most important tools to use for visual merchandising is display mannequins. Knowing how to style mannequins can be an effective tool in drawing new customers into your store.

When styling mannequins, start by using color. Draw the viewer in immediately by using bright, eye-catching colors that mesh with your store’s brand and personality. You’ll also want to use accessories to your advantage, but it’s important to maintain a balance.

Dressing a Mannequin: how tos

Make sure that your mannequins are the focal point of your displays. Mannequin heads should be displayed at an eye-level so that people actually see them. Full-body mannequins should be dressed with your store’s most popular clothes and accessories 

Creating displays that are exciting and eye-catching enables you to sell to your target customers with ease. Mannequins allow customers to see what clothes look like so that they can decide if they’re a good fit or not.

How often should I change the dress of a mannequin?

As you receive new inventory, such as when seasons change, you’ll want to change the dress of your mannequins. Your mannequins should always wear not only what’s in style, but what’s in stock at your boutique. You don’t want your mannequins to be wearing winter clothes in the dead of summer!

Final thoughts

Visual merchandising is the best way to solidify your brand’s identity. With these tips and tricks, you can make the most of visual merchandising, which in turn will have a positive impact on your bottom line and profit numbers by using mannequins. 

Mannequins serve as intermediates between customers and your merchandise. They silently communicate details about the items that they display. They also provide a close-to-customer aspect by allowing customers to see how certain items look when worn, versus just having to imagine.

By using mannequins as part of your visual merchandising strategy, you can maintain a steady flow of foot traffic into your store.

Visiting our site you can find the perfect items to set up your mannequins. Check them out now!