In 2007 Reign Italia made its way into the Italian denim sector, revolutionizing the look of the classic 5-pocket jeans. Inspired from the outset by anything vintage, the jeans—with their special fit—are made with quality materials and special treatments designed to attract attention at every glance. Reign jeans are one of a kind. All models are designed, assembled, and hand-treated in Italy by Italian experts in the Val Vibrata area. Treatments, washes, and fabrics are the result of careful research and an incredible number of tests carried out to achieve high-quality standards. The charm of the garments is guaranteed by an almost obsessive attention to detail.