MSUP Shoes, brand of Conquest Srl, was founded in 2019 by co-founder Alice Ferrario. The brand offers high-quality shoes, rigorously made in Italy with affordable prices. After their first store opening in June 2020 in Milan, MSUP Shoes has continued to hold true to their promise of fine Italian style and elegance. All shoes are made exclusively by hand in the Vigevano footwear district. They use quality and refined leathers such as calfskin, kidskin, Nappa, and suede as well as fabrics including satin and crepe satin. Jewels are rigorously applied by hand, another example of Made in Italy luxury.