Mira

The term ‘mira’ derives from Spanish, and is an expression used in the Tuscan area of Maremma and is used to invite someone to admire something surprising. Mira was founded by Gian Luca Bovicelli, Emanuele Folli, and Francesco Avagliano at the beginning of 2021 during the first year of the pandemic. With the whole world at a standstill, they took their passion for Maremma—inspired by the shapes and colors of their land—and used it to create an eyewear brand that fully reflected their values.