Mialuis was founded in Turin by the architect Mariaelena Mallone, who realized the dream of founding her own design company in 2010. Mariaelena’s mother had the idea of creating a new name, evocative of their own past, by putting together a part of her name, Luis, and the tender nickname of her daughter, Mia. Talent and creativity, fantasy and ability, brain and hands together: each bag is the special result of wise manufacturing and a secret receipt realized ad hoc by a colour master. Through the softness of its products, it wants to express women's attitudes and sensitivity as well as their adaptability. Mialuis recognizes the value of every human being and for each bag realized, there is a name referred to a real woman or a man, who left a trace in the designer’s life.