Mialuis was founded in Turin by the architect Mariaelena Mallone, who realized the dream of founding her own design company in 2010. Mariaelena’s mother had the idea of creating a new name, evocative of their own past, by putting together a part of her name, Luis, and the tender nickname of her daughter, Mia. Talent and creativity, fantasy and ability, brain and hands together: each bag is the special result of wise manufacturing and a secret receipt realized ad hoc by a colour master. Through the softness of its products, it wants to express women's attitudes and sensitivity as well as their adaptability. Mialuis recognizes the value ​​of every human being and for each bag realized, there is a name referred to a real woman or a man, who left a trace in the designer’s life.