Flaviano Frattari, holder, designer and creative director of Sara Srl, began his professional career in 1984 as an employee in the field of leather goods. In 2002, Flaviano and his wife Roberta acquired Sara s.r.l, guided by their desire to create a collection of unique and exclusive bags and accessories and the ability to establish their Company on both national and international market. A great passion for fashion and a deep twenty-year knowledge of Made in Italy craft techniques have contributed to combine creativity and exclusivity in Loristella’s collections, the first brand launched in 2005. The brand immediately becomes a reference for Made in Italy thanks to the ability to transfer the taste and elegance of women to artisan articles produced with high quality standards. Loristella’s distinctive feature is the ability to combine passion for tradition and the search for new ideas, with the aim to finding innovative stylistic solutions.