Think of Irevedì as a family project, where the ideas of Ji, a talented designer from Seoul, become reality in her Italian husband’s leather factory. The brand ties local craftsmanship expertise with an international creative vision, developing an aesthetic that is refined, functional, and innovative. Their iconic product is the Ray, a versatile bag that balances masculinity with femininity, essential in its lines yet edgy in color and fabric combinations. The brand’s main priority is to produce its collections most ethically and sustainably: they choose low-impact materials and each piece is carefully crafted by the hands of young artisans, respecting the artisanal Tuscan tradition. And in case you’re wondering, the name is an anagram of the word ‘everyday’— the symbol of both the effort a small brand has to put into its project every single day and the fact that Irevedì’s products are meant to be worn every day, remaining timeless and versatile.