IDDA

Born from the passion and creativity of Viviana Ricciardello, IDDA was founded in 2016. After working for several years in Florence, the fashion designer decided to go back to her roots and established the brand in Sicily, her native land. IDDA aims to rediscover Sicilian traditions, colors, and beauty, offering a collection which showcases Viviana’s original style, featuring elegant bright patterns and prints. IDDA's luxury creations rely on the best Sicilian manufacturing, ensuring high-quality craftsmanship in every step of the process. Each piece of garment is crafted using the finest fabrics and soft silks, with the utmost attention to detail. Elegant, sensual, and precious—IDDA's creations are a dream for every woman to wear.