Adelaide C. Ecoage

Adelaide Carta, founder of the eponymous young Italian brand of eco-friendly bags and accessories with the Green Fashion philosophy, was born in Sardinia on October 9, 1988 and grew with the obsessive and uninhibited need to transform fashion, trying to reform the trivial equivalence of “trendy=anti-ethical". In 2014 the Adelaide C. brand was born. Adelaide was then selected from 2018 to 2020 for all seasonal editions of the Altaroma Showcase. In 2018 and 2019 she was chosen together with 29 other designers from all over the world for Helsinki Fashion Week, the first completely eco-sustainable Fashion Week in the world. Defined by unique prints, bold colors, and exclusive artistry, Adelaide Carta blends the vibrant history of Sardinian land and its people with an enthralling present and a purposeful future, in luxurious creations of respect and pride. The designer’s choice for eco-friendly and cruelty-free materials such as cork and pinatex—a vegan leather derived from pineapples—showcases a bold vision of the future. A future where aesthetic and style are not compromised by protecting the animals and nature, but instead augmented and improved. Discover the secret pathway to a long-lost world of Italian heritage and local craftsmanship because—as truth be told—real luxury knows no sacrifice.