Italy has been known for centuries for its high-quality craftspeople,
sharp tailoring, and luxury designs. In fact, the manufacturing and export
of fashionable items are an integral part of the country’s (and Mirta’s) economy.

The Italian fashion system shows the highest female presence if compared to all other sectors. 48% of Italian artisanal businesses in textile, clothing, leather, and footwear are run by women, showing how deep the “female business-craftsmanship” union is in these areas of Made in Italy.

This presence is confirmed within the Mirta perimeter. At the beginning of 2022, 42% of businesses on Mirta are run by women, and 76% of these companies have a predominantly female workforce, with 32% of them employing an exclusively female workforce, confirming the importance of women in sustaining Italian creativity and production.

However, the situation in Italy is not so flourishing. In Italy, female businesses represent only 22% of the total companies. Within the European Union, Italy is the country with the lowest female employment rate. Even worse, according to the World Economic Forum, it will take approximately 135 years to close the gender gap worldwide.

Honestly, we don’t have 135 years. We refuse to stand by and wait 135 years, we need to take action to close that gap now! As Mirta, we decided to set up a scholarship fund to help young women who want to become entrepreneurs in the fashion industry, giving in this way our concrete contribution.

Do you want to be part of the change? Join us on March 8. We’ll assign 20% of our revenue to the development of this scholarship fund!

FEEL EMPOWERED?

Meet us on Instagram to keep the conversation going: you'll find feminist tips, inspiring stories, books and movies suggestions, and much more.

Source

"Rapporto Imprenditoria Femminile 2020, Unioncamere” in collaboration with “SI.CAMERA”;
Mirta’s internal survey; Methodology: the analysis was carried out on more than 70% of businesses on mirta.com