Fabrizio Verniani started working at the age of 14 at his uncle's shop on Ponte Vecchio.
He learned the ancient art of chiseling and molding and applied it to the production of the shells of the bags, specializing in clutches and rigid bags.
In 1970, Fabrizio Verniani founded his company, with his friend Giulio Benvenuti.
In 1971, they designed and created fruit-shaped bags, entirely hand-chiseled, and established themselves with great success.
Nowadays, Fabrizio manages the family business with his son, Andrea, and it’s still very common to see Verniani's creations "arm in arm" of the great Hollywood stars and ladies.