Great-grandfather Giacomo Isetta created one of the first Venetian cotton textile companies in Biadene di Montebelluna in 1919. The baton was then passed to his son after the Second World War, whom soon created his own textile company.

The next generation began with Claudio, whom continued artisanal production of cotton fabrics and worked hard to distinguish the company from the competition. Beginning in the ‘80s, thanks to high demand for home linens, production began to expand and business was thriving.

Claudio’s children, Fiorella and Alessandro, today manage the operations for their newest brand Mymami. Mymami specializes in handcrafted household linens made of certified organic cotton using sustainable production practices, resulting in authentic and high-quality products.

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