De Couture was founded in 2005 by Massimo Mariotti; the year after it won the “Who’s On Next” competition, conceived by the Editor of Vogue Italia Franca Sozzani, to identify and promote new fashion talents.
De Couture is a radically different line of handbags, at once modern and classic, aiming toward the higher end of the market both in terms of taste and distribution.
The collection is a sophisticated blend of bags, conceived and manufactured using artisanal techniques by skilful master saddlers, yet re-invented with boldness in view of the times and new trends. The materials fuse luxury and naturalness.
All this eventually turn into essential objects which are meant to last, designed to dress a soft and fine femininity, a never flaunted beauty made of imperfect perfection.