Bruno Parise's story has his roots in a world with a traditional flavor, a world of weaving straw, an ancient practice where craftsmanship is linked to artisanal creativity. After several successes in the knitwear business, in 2010 he decided to start a new adventure founding Bruno Parise. In 2012 his daughter Alessandra joined the company, giving an industrial dimension to it.
Bruno Parise represents a new way to conceive bags: his aim is to combine the manufacturing tradition of Veneto with an innovative style. Handbags are crafted using a 18th Century treadle loom employed for the production of magnificent Venetian tapestries; the frame has been modified so as to weave thin strips of leather with a cloth made of the same color cotton threads and very few people are able to use this loom and master its ancient technique.
Bruno Parise's creations have timeless shapes and are available in original colors; volumes are intelligently constructed and perfectly handcrafted, so as to emphasize Bruno Parise’s weaving. Collections are harmonious and complete, and seduce women who want to emerge with quality and design and reject mass market fashion.