In 1910 Giovanni left his small hometown to Boston, United States, where he began working as a barber. His flawless style and young appearance made him famous under the name "Barberino". Today, more than a century later, the same style, the same quality and the same attention to details are proposed again under the brand Barberino's.

Barberino's brings back to life the atmosphere of the ancient italian barbershop where time seems to have stopped. Inside sophisticated, intimate and elegant environments in the historic centers, sheltered from the chaos of the metropolis, they rediscover the "barber's break”, a fundamental step for demanding gentlemen who wish to invest the right time to take care of themselves.

Barberino's uses exclusively its cosmetics, studied and developed in Italy by an expert team of chemists, designers and craftsmen, expression of the best Italian excellence. The cosmetics line is characterized by high performance formulas enriched with the most advanced active components extracted from natural ingredients.

Its Barber Shops have been included among the best in the world by "Dove" magazine and "Wall Street Journal", as well as being selected among the places to visit by authoritative guides such as Lonely Planet and Monocle Milan City Guide.

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