ZEROBARRACCENTO means 0/100: zero waste, less pollution, and reduced emissions. A genderless and 100% transparent brand, ZEROBARRACENTO was founded in January 2020 by Camilla Carrara. Independent from seasonal trends and free of restrictions imposed by age or gender, Camilla wanted to give life to a product that can accompany anyone who chooses it throughout the different phases of their life.

ZEROBARRACENTO does not judge but welcomes; does not exclude but includes; does not waste but enhances. The brand is founded on the idea of creating pieces that last and that can be handed down for generations. It redefines the production processes and choices that contribute to the creation of a collection since each element is designed to achieve zero waste. Made in Italy represents being able to trace every step of production, collaborating with excellent suppliers and remaining open to innovation.


Lombardy is a northern Italian region that is also the leading industrial and agricultural engine of the country. It also boasts the largest population of all the regions in Italy.

Its largest city, Milan, is Italy’s financial and fashion capital. The stunning cities of Brescia, Pavia, and Mantua offer itineraries rich in history, art, and architecture. For nature lovers, Valtellina is the ultimate mountain destination while the stunning Maggiore and Como Lakes are for rest and relaxation.

There are 10 UNESCO World Heritage Sites in the region, including The Last Supper by Leonardo da Vinci. Another must-see Site is the Venetian Walls in the medieval city of Bergamo that date back to 1561.

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