When A Sneaker Becomes, or WASB, was founded by designers Paola Gualini and Fabio Galasso. With a background in fashion and communication, the couple created their new accessories brand focused on design and craftsmanship.

The idea first came in 2018, following the popularity of the sneaker trend and transformation from a typically sports-oriented product to a luxury shoe. Finally in 2020, after three years of studying and experimenting, Paola and Fabio launched the first capsule of the brand.

Inspired by the sneaker culture, WASB launched their first iconic shopper made of soft calfskin and suede featuring technical fabrics and colored rubber inserts applied both on the bottom and dials. In fact, WASB is the first brand of sneaker-inspired bags designed and produced in Italy.


Abruzzo is located in southern Italy bordering Marche, Lazio, and Molise. Although off the beaten path, it has seen an impressive boom in tourism in the past decade.

With its 3 national parks, a regional park, and 38 green oases, Abruzzo is a nature lover’s dream. Abruzzo offers tourist resorts for mountain activities, both in winter and summer, and boasts 130 kilometers/80 miles of breathtaking coastline. Here are the historic ‘trabocchi’, or little wooden fishermen huts suspended over the water.

Scattered around the mountains and hilltops are ancient medieval villages. The castle of Rocca Calascio is one of the highest in Italy, and has even been featured in some Hollywood productions.

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