Wanma is a high-end streetwear brand founded in Naples in 2019, with the aim of creating something new that can inspire. The word means "Oh soul!", a typical Neapolitan exclamation used to express great amazement.

The desire to leave one's comfort zone and the desire to express creativity outside of formality are the driving force behind the initiative. The guideline to convey the brand's message through fashion is to combine reminiscences of hip-hop culture, based on the values of peace, unity, love and fun, with the trends and lifestyle of the new decade.


Situated in the southwestern part of the country, Campania shares borders with 4 other regions. It is the 3rd largest region by population.

Campania’s capital is Naples, a vibrant yet historic city and birthplace of the beloved Margherita pizza. Nearby ancient sites of Pompeii and Herculaneum draw countless visitors annually. The world-renowned beauty and glamour of the Amalfi Coast also attracts thousands of tourists each year. Further down south is Cilento, a geographic area that includes both the coast and mountainous National Park.

The region’s most prized food products are tomatoes, buffalo mozzarella, extra virgin olive oil, and lemons. Two typical desserts are sfogliatella and babà.

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