VìVì was founded in March 2018 by Dajana Giambastiani in Tuscany. Dajana Giambastiani is a fashion designer specialized in knitwear, who obtained an academic diploma at Polimoda Florence in 2003. Her passion for fashion led her to gain experience in various internationally renowned brands and then to deepen the world of knitwear in Italian artisan workshops. Experience and motherhood, refinement and attention to natural fibers, love for Italian work, led her to join the names of her daughters, actively involved in the project of creating her own brand, taking from them the name "VìVì".

The brand is 100% made in Italy, with production and packaging taking place entirely in Tuscany. All raw materials used come exclusively from renowned Italian companies and the materials used are cashmere, silk, cotton, organic cotton, and camel. The brand combines knitwear with tailoring and aims to make women feminine and serene, but at the same time, "fashionable". VìVì is aimed at a public that wants to feel embraced by a garment that conveys passion and respect for the art of dressing.


Birthplace of the Renaissance, Tuscany is known for its strong cultural heritage and picturesque landscapes. Tuscany is actually the 2nd most popular tourist destination in Italy.

It is a vital agricultural region, specializing in cereals, olives, and grapes. In fact, it’s home to one of the world’s most prestigious wine areas, specifically Chianti. The region also has a number of thriving sectors including: mining, textile, artisan, and pharmaceutical.

Florence is the region’s crown jewel, but tourists also flock to Pisa, Siena, and Lucca. The rolling hills of Val d’Orcia, glamorous coast of Versilia, and hidden gems of Giglio Island also make Tuscany an internationally-beloved destination.

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