Rifò

Rifò, actually a Tuscan inflection of the verb "to do", is a sustainable clothing and accessories brand founded in 2017 by Niccolò Cipriani. Thanks to a mechanical and artisanal process developed in Prato more than 100 years ago, Rifò uses recycled materials to locally create new clothes that maintain the same qualities of the original products. This method makes it possible to significantly reduce the amount of water, pesticides, and chemicals used in textile production. The brand's mission is simple: they want to create a line of quality clothing and accessories entirely produced in and around Pratio using 100% regenerated and regenerable fibers.