MEDICI OF FLORENCE
The origins of Medici of Florence lie in a family of craftsmen who made canvas bags for the local population in the heart of the city of Florence in the 1950s. After the economic boom of the 1960s and the evolution of the concept of the bag from a simple utilitarian object to an important fashion accessory, production shifted to the manufacture of bags made of straw, using traditional Florentine methods passed down through the centuries by local weavers.
Over time, under the direction of a second generation of family artisans, the company evolved into the leather goods manufacturer it is today, with local production methods and materials continuing to play an important role. The Medici of Florence brand was born in the 1990s and is characterized by the processing of vegetable-tanned cowhide, a typical Tuscan craft handed down for centuries by Florentine master craftsmen.
In terms of the environment, this is by far the most eco-friendly production method, as 100% natural materials are used. The vegetable sources most commonly used to obtain the dyes are the wood of chestnut and quebracho trees, which come from sustainable forests subject to strict legal controls.
Birthplace of the Renaissance, Tuscany is known for its strong cultural heritage and picturesque landscapes. Tuscany is actually the 2nd most popular tourist destination in Italy.
It is a vital agricultural region, specializing in cereals, olives, and grapes. In fact, it’s home to one of the world’s most prestigious wine areas, specifically Chianti. The region also has a number of thriving sectors including: mining, textile, artisan, and pharmaceutical.
Florence is the region’s crown jewel, but tourists also flock to Pisa, Siena, and Lucca. The rolling hills of Val d’Orcia, glamorous coast of Versilia, and hidden gems of Giglio Island also make Tuscany an internationally-beloved destination.