Flaviano Frattari, owner, designer and creative director of Sara Srl, began his professional career in 1984 as an employee in the leather goods industry. In 2002 Flaviano and his wife Roberta took over Sara s.r.l., guided by the desire to design a collection of unique and exclusive bags and accessories and to establish their company on the national and international market. A great passion for fashion and a deep, twenty-year knowledge of Made in Italy craftsmanship techniques have helped to combine creativity and exclusivity in the collections of Loristella, the first brand launched in 2005.

Thanks to its ability to transfer women's taste and elegance to handcrafted items with high-quality standards, the brand immediately became a reference for Made in Italy. Loristella is characterized by the ability to combine the passion for tradition and the search for new ideas with the aim of finding innovative stylistic solutions.


Abruzzo is located in southern Italy bordering Marche, Lazio, and Molise. Although off the beaten path, it has seen an impressive boom in tourism in the past decade.

With its 3 national parks, a regional park, and 38 green oases, Abruzzo is a nature lover’s dream. Abruzzo offers tourist resorts for mountain activities, both in winter and summer, and boasts 130 kilometers/80 miles of breathtaking coastline. Here are the historic ‘trabocchi’, or little wooden fishermen huts suspended over the water.

Scattered around the mountains and hilltops are ancient medieval villages. The castle of Rocca Calascio is one of the highest in Italy, and has even been featured in some Hollywood productions.