"We have to continue this tradition; artisans are the identity of this great country."

A longtime player within the world of Italian fashion and couture, Flora Lastraioli was officially founded in 1932 in Florence. However, the brand has been manufacturing luxury handcrafted lingerie and garments long before that. During the 19th century, great-grandmother Amelia became the official embroider to the court of Leopoldo II, Grand Duke of Tuscany.

Since then, Flora’s vision has truly flourished and the brand continues to create signature collections as well as handcrafted pieces that celebrate the traditions of old-world tailoring in Italy. The fashion house’s trademark is the application of delicate embroidery to their garments.

Keeping it in the family, Matteo Pecchioli—great-great-grandson of Amelia—now leads a new chapter for Flora Lastraioli. Perspective has changed, but the identity and craftsmanship passed down through generations of Lastraioli women have not. With passion, innovation, and creativity, the brand has achieved great success and can be found today in department stores all over the world.

*This artisan is a member of the CNA association in Florence.


Birthplace of the Renaissance, Tuscany is known for its strong cultural heritage and picturesque landscapes. Tuscany is actually the 2nd most popular tourist destination in Italy.

It is a vital agricultural region, specializing in cereals, olives, and grapes. In fact, it’s home to one of the world’s most prestigious wine areas, specifically Chianti. The region also has a number of thriving sectors including: mining, textile, artisan, and pharmaceutical.

Florence is the region’s crown jewel, but tourists also flock to Pisa, Siena, and Lucca. The rolling hills of Val d’Orcia, glamorous coast of Versilia, and hidden gems of Giglio Island also make Tuscany an internationally-beloved destination.

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