"My philosophy is very simple: to create a style for our lifetime companions in harmony with our own."

Simone Fammoni has never lived without a dog. Through the years, he's always struggled to find pet accessories and garments that satisfied his need for quality and style. So, he founded EMMA Firenze—a brand specialized in the production of luxury products for dogs.

His creations are characterized by simplicity and utmost attention to details. The materials used are exactly those you find in the fashion industry: refined leathers, precious fabrics, and original materials coming from the Tuscan tradition.


Birthplace of the Renaissance, Tuscany is known for its strong cultural heritage and picturesque landscapes. Tuscany is actually the 2nd most popular tourist destination in Italy.

It is a vital agricultural region, specializing in cereals, olives, and grapes. In fact, it’s home to one of the world’s most prestigious wine areas, specifically Chianti. The region also has a number of thriving sectors including: mining, textile, artisan, and pharmaceutical.

Florence is the region’s crown jewel, but tourists also flock to Pisa, Siena, and Lucca. The rolling hills of Val d’Orcia, glamorous coast of Versilia, and hidden gems of Giglio Island also make Tuscany an internationally-beloved destination.

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