Chitè was born from the idea of Chiara Marconi and Federica Tiranti, founders and CEO and creative director respectively, who decided to revolutionize the concept of customer experience in the world of women's underwear. One spring evening in a Parisian crêperie, they decided that their mission would be to be by every woman's side.

Chitè is an underwear brand made in the heart of the Langhe region of Piedmont, thanks to their collaboration with independent artisans. They support Italian artisans whose work is not only a profession handed down from generation to generation, but also a noble contribution to the good reputation of Made in Italy. They also guarantee the highest quality standards through responsible and sustainable production, respecting the necessary deadlines.

Chitè's mission is for every woman to be in balance with herself and with everything that surrounds her. It only takes 35 seconds, every day, to connect and "feel" with yourself while looking at yourself in the mirror, but not only. Chitè invites women to try this very simple habit and experience the value of paying attention to the resulting mental well-being and what it brings to women.


Lombardy is a northern Italian region that is also the leading industrial and agricultural engine of the country. It also boasts the largest population of all the regions in Italy.

Its largest city, Milan, is Italy’s financial and fashion capital. The stunning cities of Brescia, Pavia, and Mantua offer itineraries rich in history, art, and architecture. For nature lovers, Valtellina is the ultimate mountain destination while the stunning Maggiore and Como Lakes are for rest and relaxation.

There are 10 UNESCO World Heritage Sites in the region, including The Last Supper by Leonardo da Vinci. Another must-see Site is the Venetian Walls in the medieval city of Bergamo that date back to 1561.

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