Set in the heart of Florence, BATOG was born from the passion and multicultural background of Roxana Batog, designer and milliner of Romanian origin, who has lived in Italy since the age of 19 and has studied millinery in London. The brand offers a collection of headwear masterpieces, a mix of glamour and innovation, result of Roxana’s continuous research and experimentation of new techniques and materials.

Designed to emphasize one’s uniqueness and elegance, BATOG hats are creative and unconventional, yet easy to wear and well-finished in every detail. Each piece is entirely handmade using high-quality materials and the finest millinery techniques.


Birthplace of the Renaissance, Tuscany is known for its strong cultural heritage and picturesque landscapes. Tuscany is actually the 2nd most popular tourist destination in Italy.

It is a vital agricultural region, specializing in cereals, olives, and grapes. In fact, it’s home to one of the world’s most prestigious wine areas, specifically Chianti. The region also has a number of thriving sectors including: mining, textile, artisan, and pharmaceutical.

Florence is the region’s crown jewel, but tourists also flock to Pisa, Siena, and Lucca. The rolling hills of Val d’Orcia, glamorous coast of Versilia, and hidden gems of Giglio Island also make Tuscany an internationally-beloved destination.

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