Now in its third generation with Beatrice and Giacomo Milazzo, the story of the company traces back to 1965, when Maria Ecchi, together with her son Giuseppe Milazzo and his wife Gabriella Musolesi, founded a small craft workshop in Bologna, specializing in leather bags and accessories. The brand Alchimia was officially born in 1987, when Gabriella released her first handbag designs.

Passion for quality products, traditional craftsmanship, and attention to detail are key elements of Alchimia’s bags and accessories. The production is entirely made in Italy, from the design to the research of raw materials, as well as the manufacturing process in Bologna. The unique style and high quality of each single piece included in their collections is what makes the company appreciated all over the world.


Emilia-Romagna takes its name from the ancient Roman consular road, Via Aemilia, which begins in Rimini and crosses the entire region. Its most well-known cities are Bologna, Modena, and Parma.

The region boasts both sea and mountains. Its coastline along the Adriatic is stunning, and the Apennines between Parma and Piacenza make a beautiful backdrop for a walk or hike. Emilia-Romagna is also known for its spa towns with healing thermal waters, including Salsomaggiore and Bagno di Romagna.

Due to its geographical location, Emilia-Romagna is one of the most fertile and leading agricultural lands in Italy. The regional cuisine is also one of the best and most beloved in the world.

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