Designer Anna Maria Mongillo founded aim after inspiration from a bag handle in a Naples flea market. This particular vintage bag handle caught her eye, among hundreds of various and used pieces. The handle spoke to her, recounting a story of harmony and strength.

After many years of working for big brands designing bags, accessories, and shoes according to the client's request, Anna Maria found herself yearning for creative independence. Soon after everything began to fall into place, and she eventually created her first aim bag—Olivia.

Her first complete collection followed, produced with equal attention to both design of the aesthetic and exquisite artisanship, reflecting the true Made in Italy excellence. Aim seeks to bring unique pieces to life and respect craftmanship more so than follow fleeting trends.


Situated in the southwestern part of the country, Campania shares borders with 4 other regions. It is the 3rd largest region by population.

Campania’s capital is Naples, a vibrant yet historic city and birthplace of the beloved Margherita pizza. Nearby ancient sites of Pompeii and Herculaneum draw countless visitors annually. The world-renowned beauty and glamour of the Amalfi Coast also attracts thousands of tourists each year. Further down south is Cilento, a geographic area that includes both the coast and mountainous National Park.

The region’s most prized food products are tomatoes, buffalo mozzarella, extra virgin olive oil, and lemons. Two typical desserts are sfogliatella and babà.